Insights · hr-ali.com
Insights
Practical guides for clinics, trainers, recruiters and coaches on how clients reach you and what happens next. We publish on messaging, intake and accessibility, with honest notes on trade-offs.
- WhatsApp Business for client communication: setup, templates and rules
WhatsApp Business comes in two forms: a free app for one phone and the WhatsApp Business Platform for teams and automation. Small practices can start with the app, a complete profile, quick replies and labels. Teams that send reminders at scale need the Platform, approved message templates, recorded opt-in and a plan for keeping sensitive data out of chat.
- Designing AI intake: collecting the right information the first time
Good AI intake starts from the decision the enquiry must support, such as which practitioner, course or recruiter should handle it. List the minimum information that decision needs, ask one question at a time with clear options, confirm the answers back, and define exactly when the assistant hands over to a person. Collect nothing sensitive in chat that a secure form could collect instead.
- Website accessibility basics: WCAG 2.2 for small businesses
WCAG 2.2 is the W3C standard for accessible web content, published in October 2023. Most laws and procurement rules point to level AA. For a small business site the essentials are sufficient colour contrast, text alternatives for images, keyboard access with a visible focus, labelled forms with clear errors, large enough tap targets and help that is easy to find on every page.
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